It may surprise you to learn that the holidays are a good time to sell a home. Popular opinion tells us buyers are too caught up with travel, social engagements and gift exchanges to look for homes. The truth is … we sell homes every season of the year. Holiday buyers are enthusiastic and emotional; they are serious buyers, less distracted by busy work schedules. Often, they are more motivated to achieve house buying goals during this season of homecoming.
Myth #1 No one is looking.
The reality is that when work commitments slow down around the holidays, buyers look online. Corporate transferees schedule home buying trips over the holidays. Holiday buyers have a sense of urgency to write an acceptable offer before the end of the year.
Myth #2 Holiday decorations deter sales.
There is nothing like an abundance of lights, a fire in the hearth, the smell of fresh pine and a festive atmosphere to make a home look its best. As long as it’s not overdone, holiday décor makes a house warm and inviting, which appeals to buyer emotions.
Myth #3 Spring market brings higher prices.
The fact is prices are more a function of supply and demand (market dynamics) and less a function of the season. Inventory is lower over the holidays; sellers face less competition; and serious buyers are quicker to make a strong offer. We don’t have a crystal ball to predict Spring prices, but we do know that 2017 has been strong year and there are qualified buyers actively looking now.
Myth #4 Holiday showings are just for “sightseers”
A person who devotes time and energy to view properties during the busiest time of the year is a serious buyer. Sightseers or people just seeking decorating tips are more apt to tour when nothing else is going on. Serious buyers are out looking during the holidays.
Janet Horlacher, Janet McAfee Real Estate